Cookie Policy
Every cookie and browser storage item the Wesbridge Associates website may set, who sets it, why, and how long it lasts — and how to change your choice.
Last updated 15 October 2026
Your choices
When you first visit, our banner lets you Accept all, Reject all, or Manage your choices with separate settings for:
- Strictly necessary — always on; needed for the site to work.
- Analytics — Google Analytics and Microsoft Clarity (including session recording), loaded through Google Tag Manager.
- Marketing — measuring ad conversions with Google Ads and the OpenAI Ads pixel, including our own Google Ads click-id cookie. We do not use personalised advertising or remarketing, and ad personalisation is always off.
Until you consent, Google tags run in Google Consent Mode with analytics and advertising storage denied. You can change or withdraw your choice at any time with the "Cookie settings" link in the footer of every page. Google Tag Manager itself sets no cookies.
Strictly necessary
| Name | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
| cookieConsent, cookiePreferences, cookieConsentVersion (localStorage) | Wesbridge Associates | Remember your cookie choices so we do not ask again | Strictly necessary | Until you clear your browser storage, or we change this policy and ask again |
| wb_consent (cookie) | Wesbridge Associates | Records that you allowed analytics, so our own page tracker respects your choice | Strictly necessary | 1 year (removed if you withdraw analytics consent) |
| sb-iqycotliuacsesfwptiq-auth-token (localStorage) | Wesbridge Associates (via our hosting backend) | Keeps you signed in when you sign in to use a free tool, the client portal or staff areas | Strictly necessary | Until you sign out |
| wa_tool_pending, wa_tool_sent, wa_tool_phone (sessionStorage) | Wesbridge Associates | Remember which free-tool report you asked for while you sign in | Strictly necessary | Until you close the tab |
| wb_ads_attribution (sessionStorage) | Wesbridge Associates | Remembers the campaign (UTM) details of the page you arrived on so your enquiry is attributed correctly. Ad click ids are only stored with marketing consent | Strictly necessary | Until you close the tab |
Analytics (only with your consent)
| Name | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
| wb_sid, wb_vid_seen, __wb_sess, __wb_sess_ts, __wb_visitor (session/localStorage) | Wesbridge Associates | Our own first-party page statistics (a random session id and a first-visit flag; no name, email or IP address is stored). Only set once you allow analytics | Analytics | wb_sid and __wb_sess*: until you close the tab; wb_vid_seen and __wb_visitor: until you clear browser storage |
| _ga | Google Analytics | Distinguishes visitors | Analytics | 2 years |
| _ga_ZDQP73907V | Google Analytics | Keeps track of your session | Analytics | 2 years |
| _clck | Microsoft Clarity | Identifies a returning visitor | Analytics | 1 year |
| _clsk | Microsoft Clarity | Links page views into one session recording | Analytics | 1 day |
| MUID | Microsoft (used by Clarity) | Identifies the browser across Microsoft services | Analytics | 1 year |
Marketing (only with your consent)
| Name | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
| _gcl_au | Google Ads | Measures conversions from our adverts | Marketing | 90 days |
| _gcl_aw | Google Ads | Stores the Google Ads click id | Marketing | 90 days |
| wb_gclid (cookie and sessionStorage) | Wesbridge Associates | Stores the Google Ads click id so a later booking or enquiry can be attributed to the advert | Marketing | Cookie: 90 days; sessionStorage: until you close the tab |
| OpenAI Ads pixel | OpenAI | Marketing / conversion measurement (enquiries and confirmed bookings), only with marketing consent. Cookie names and durations are set by OpenAI | Marketing | Set by OpenAI — see OpenAI's privacy policy |
| wb_purchase_sent (localStorage) | Wesbridge Associates | Prevents a paid booking being reported twice if you refresh the confirmation page | Marketing | Until you clear browser storage (keeps the last 100 booking references) |
OpenAI Ads pixel
The OpenAI Ads pixel is loaded only after you accept marketing cookies, and is removed if you withdraw that consent. OpenAI decides the names and durations of any cookies it sets; see OpenAI's privacy policy.
Payments
Consultation payments are taken on Stripe's own checkout page (checkout.stripe.com), not on our site. Stripe sets its own cookies there for payment security and fraud prevention; see Stripe's cookie policy at stripe.com/cookies-policy/legal.
Questions about this policy?
Write to Wesbridge Associates Limited, Level 30, The Leadenhall Building, 122 Leadenhall Street, London EC3V 4AB, or email admin@wesbridgeassociates.co.uk.
Wesbridge Associates Limited · Company No. 16029047 · IAA No. F202537300